The youngest travelers in the world are choosing where families go.
Family travel is at an all-time high — and increasingly the spark comes from a screen, and from the kids watching it. The research has caught up with the premise of the show.
92%
of parents plan to travel with their kids this year
81%
of younger travelers pick destinations from TV & film
85%
of Gen Alpha kids can veto a destination they don't like
Who's deciding
Kids aren't along for the ride. They're driving.
76%
of parents say their Gen Alpha kids have real input on where the family travels internationally.
85%
say their children can effectively veto a destination they don't want to go to.
76%
now choose where to go around their child's interests in the first place.
Substantial input on the destination
Gen Alpha households76%
All other parents59%
Kids can veto the location
Gen Alpha households85%
All other parents48%
Travel planning in these homes is a negotiation now. Parents still set the budget and book the trip — but the kids are shaping the shortlist. The industry has a name for it: "kidfluence." The same surveys find 74% of parents say their 7-to-18-year-olds love to travel, and 84% say involving them makes kids more adaptable and open to the world.
Source — Mastercard Travel Trendlines 2026 · The Harris Poll
Source — Family Travel Association × NYU SPS Tisch Center × Good Housekeeping · 2025 U.S. Family Travel Survey
From screen to suitcase
What they watch is where they go.
Every story you love lives somewhere real.
81%
of Gen Z and Millennial travelers plan trips around places they've seen in TV and film.
Top travel inspiration source
Streamed TV & film44%
Social media15%
Streamed shows and films now out-inspire social media by nearly 3 to 1.
The set-jetting economy is compounding
Global film-tourism market — travel driven by what people watch. 2025 to 2035, projected.
Year before
After Bluey
+14%
Case study
A children's cartoon moved a country's tourism numbers.
U.S. travel to Queensland, Australia climbed 14% in a single year — credited in large part to the kids' series Bluey. A travel-adventure show built for families isn't chasing this trend. It is the trend.
This is the whole argument for the format. Away We Go is the engine that turns a destination into a family's next trip — the source of inspiration, not a by-product of it.
Source — Expedia · 2023–2026 Travel Trend Reports
Source — Tourism & economic reporting on screen-driven travel, 2024–2025
The market
Family travel has never been bigger.
Parents likely to travel with kids this year
2019
70%
2025
92%
The highest family travel intent since before the pandemic.
$8,052
average family spend on travel in 2024 — up about 20% in a single year.
57%
are planning multigenerational trips — grandparents, parents and kids on the road together.
33%
would let AI book up to $1,000 of a trip on its own. How families plan is changing fast.
Source — FTA × NYU SPS × Good Housekeeping · 2025 U.S. Family Travel Survey
Source — Mastercard Travel Trendlines 2026 · The Harris Poll
The white space
The family show that actually goes somewhere.
The best travel shows — Somebody Feed Phil, The Reluctant Traveler, Conan O’Brien Must Go — are warm, premium, and made for adults, airing long after the kids are asleep. The shows families watch together, like Bluey, are animated and never leave home. The seat in between is empty: live-action, premium, real-world travel for the whole couch. Away We Go is built for it.
Planet Earth lives in this corner too — but it’s the natural world, not the family one country over. This map is live-action travel, among people.
Somebody Feed Phil’s heart, for the family that watches Bluey together.
Comparison framing — illustrative, in the tradition of the named series; no affiliation implied.
The heart
Why it matters — and why this shape.
Every episode of Away We Go runs on the same four beats. Each one is exactly what today's families say they're traveling for.
Beat oneMeet a Family
68% of parents say travel makes their kids better global citizens, and 73% seek authentic, local immersion — especially when they're traveling with children. The show's first act, in a statistic.
Beat twoHave an Adventure
Spending on experiences now runs ~34% above pre-pandemic levels and has outpaced spending on "things" for years. Adventure and experiential trips top families' wish lists.
Beat threeShare a Meal
57% of travelers find food-first trips appealing. For this generation, a shared meal is the most direct route into another culture — and the warmest moment on screen.
Beat fourSay Thanks
85% of parents say family travel brings them closer together. Gratitude and connection — the close of every episode, and the reason families keep going back.
Sources — FTA × NYU SPS × Good Housekeeping 2025 · Mastercard Economics Institute · Hilton 2025 Travel Trends Report · Future Partners, State of the American Traveler
A journey to inspire curiosity and unite us, one family and adventure at a time.
